PROESTATE.Live Summary

The International Real Estate Investment Forum PROESTATE.Live drew to a close. For the first time in its history, the event took place online from 10 to 13 September. The Forum was organized by the Roscongress Foundation, the Ministry of Construction of the Russian Federation, the training centre of the Academy of Real Estate (ARE) and IMMERGITY.

The current online format allowed the participants from around the world to attend the event, take part in the expert discussions, and enjoy the unique 3D real estate show. This year, PROESTATE.Live was attended by a record-breaking 24,900 visitors from 45 countries, as well as participants from 150 various Russian cities and towns. Business programme garnered over 37,400 views online between 10 and 13 September.

«The 21st century ushered in the ever-changing digital technologies. They set new rules, create new formats and means of communication. Progress is imminent, it alters the reality around us, so this year we have moved the Forum online. Traditionally, the construction industry remains one of the basic pillars of the Russian economy that stimulates an entire array of supporting trades. Thus, industrial discussion platforms are of utmost importance. During PROESTATE.Live, the industry professionals had an opportunity to participate in a saturated business programme and attend the first interactive virtual real estate show, while staying in different parts of the world. The Forum presented a chance to talk over the most relevant industry issues and do it online, conveniently and interactively. The participants voiced a multitude of exciting ideas and heard plenty of useful tips to turn these ideas into tangible projects,» said Vladimir Yakushev, Minister of Construction, Housing and Utilities of the Russian Federation.

PROESTATE.Live business programme included 40 events arranged along a few thematic tracks: STRATEGY, HIGH LEVEL BUSINESS, INVESTMENT, TECHNOLOGY, KNOWLEDGE, BUSINESS FOR PEOPLE.

«New technologies are a permanent fixture in all areas of both life and business. Subsequently, they play an important role in the development of the real estate industry. Holding PROESTATE.Live online is a perfect illustration of a contemporary approach to launching international-level discussion platform. This arrangement saves time for the participants, brings them closer together, yet remains efficient while providing a solution to the tasks and challenges of today. I am confident the event will carry on developing and will acts as a guiding light for both real estate industry gatherings, as well as other events,» said Alexander Stuglev, CEO and Chairman of the Roscongress Foundation.

Online sessions, discussions, conferences and seminars welcomed the participants that talked about the issues of state support, development strategies, attracting investment, efficient usage of modern technologies for development projects, and others. During the educational webinars the participants shared their secrets with each other, as well as with the industry’s target audience: customers buying real estate.

«PROESTATE.Live illustrated that online format is growing ever more popular. Even if it can not replace the traditional exhibition events entirely, it is capable of acting as an efficient extension thereof. The virtual real estate show provided the market players with a chance to show off their projects without having to leave the office. This contemporary approach could not be more appropriate give the current situation. We can look at international events from an entirely different angle and make expert discussions more accessible for the general public. Online attendance that grew significantly compared to previous years attests for it,» said Director of the PROESTATE Forum Pavel Goncharov.

The key event of the PROESTATE.Live business programme was the plenary session under the title ‘Development without fear: what will support the market?’ Its participants included Vladimir Yakushev, Minister of Construction, Housing and Utilities of the Russian Federation; Ion Ceban, Mayor of Chișinău; Artem Fedorko, Deputy CEO DOM.RF; and Elvira Galautdinova, Commercial Director of #Suvarstroit LLC. Experts discussed government programmes for incentivizing the market, internation experience in aiding the construction, market trends and transformations, as well as other topics crucial for the industry.

PROESTATE.Live attracted 171 experts from Russia, Japan, China, Hungary, France, Thailand, Uzbekistan, UAE, and Moldavia. Speakers represented both federal and regional governments, developers and constructions companies, associations, consulting and legal companies, banks, digital agencies, IT companies, architectural bureaus, construction materials manufacturers, educations centres, managing and engineering companies.

International speakers included Deputy Minister of Infrastructure and Transport of the Italian Republic Giancarlo Cancelleri, Joint Secretary of the Ministry of Housing and Urban Affairs of India Amrit Abhijat, Deputy Minister of Land Infrastructure, Transport and Tourism (Japan) for International Projects Dr. Ishihara Yasuhiro, Coordinator of the National Urban Policy Programme, Climate Change and Green Growth, OECD Tadashi Matsumoto, China’s Vice-Minister of Housing and Urban-Rural Construction, Jian Wanrong, Senior Counsellor at the French Ministry of Ecological and Solidary Transition Yves-Laurent Sapoval.

Speakers from the international business community included Yousef Ahmed Baselaib, Executive Director of Masdar City’s Sustainable Real Estate Division and Abu Dhabi’s flagship sustainable urban community Masdar City, Alexis Delaroff, Chief Operating Officer, Accor New East Europe, and Patrik Sjoberg, Regional Director of SRV Russia.

«I am delighted to exchange views on the recent construction policy in China: its accomplishments, issues it faces, and its future. Housing is key to people’s happiness. China insists that housing is made for living, not for speculation. The state has accelerated the creation for the housing construction system with a multilevel provision system, multichannel security effort, and equal attention paid to buyers and renters — all so that people could afford housing,» stated Jian Wanrong, China’s Vice-Minister of Housing and Urban-Rural Construction during the session entitled ‘Housing Economy — Quality of Life Economy’.

PROESTATE.Live virtual exhibition featured 50 interactive stands accessible on a special online platform. 20 Russian regions from Kaliningrad to the Far East presented their investment potential.

The exhibition offered stands of the largest real estate and construction companies, associations, consulting and law firms, representatives of the banking industry, digital agencies and IT companies, architecture bureaus, as well as manufacturers of construction materials, training centres, and property management and engineering companies.

They included Mosinzhproekt, YugStroyImperial, DomClick by Sberbank, Russian Railways, Russian Guild of Managers and Developers (RGUD), ANT DEVELOPMENT, Accent Capital, Becar Asset Management, Marden Property, pro.rent, BSN.ru, SmartDeal, Meracom Project Company, Academy of Real Estate (ARE), BOMA, IREM (Institute of Real Estate Management), Setevie Kommunicatsii Advertisement Agency IMMERGITY, ANT Development, Hua Hin MM Group, MIELE, Tango Vision, Hoff, CCIM.

The Ministry of Construction of the Russian Federation, the Government of Moscow, regional authorities, and Ministry of Environment and Urban Planning of Turkey presented their own interactive 3D stands.

The 3D virtual exhibition also included the Roscongress Foundation interactive stand with company information, key project information presented with cutting edge multimedia technology, videos, as well as video calls, chat, and business card exchange for participants and guests.

PROESTATE.Live partners included: Official Partner — Mosinzhproekt; Partners — ANT Development and YugStroyImperial; Official Session Partners — A101 and Colliers International Group Inc.; Session Partner — Cushman & Wakefield; exhibitors — Miele CIS, Accent Capital, Merakom, pro.rent, Becar Asset Management, Hua Hin MM Group, Marden Property, and SmartDeal.

Expert and analytical work

Roscongress Foundation, Redmadrobot Analytical Centre and the training centre of the Academy of Real Estate (ARE) joined forces on two research projects: ’Digital management of commercial real estate’ and ’Residential real estate digitalization’ for the international PROESTATE.Live 2020 Forum. The research contains analysis of the real estate market digitalization, plus shares forecasts on future technologies.

Additionally, Roscongress Information and Analytical System has been updated. Sections on Construction, Housing and Utilities, APR и Internet of Things now feature research relevant to the Forum agenda from well-reputed analytical and research companies, such as ILM, PwC, Knight Frank, Expert RA, SBERMarketing, and others.

Official website of the event: proestate.ru/en.

For outcomes of the event’s key sessions and discussions go to: proestate.ru/news.